Meet Steve


Meet Steve Slaunwhite

I came to appreciate the value of great copywriting at an early age. While still in his teens, I wrote a sales letter for his dad’s restoration business that landed a big client in just two days. (And got me a raise in his allowance!)

Since that time I’ve had the pleasure of teaching thousands of professionals how to build sales with smart, effective marketing copy. I do that through his books, my acclaimed in-house training workshops and courses, and the consulting and copywriting I do for private clients.

The leading copywriting trainer in the industry

Why are my workshops and training sessions so popular? I suspect it’s because they’re so hands-on and practical. In fact, participants often become significantly better at writing great copy in just the first hour!

I also write extensively on the topic. My books include The Everything Guide To Writing Copy (Simon & Schuster), Start & Run A Copywriting Business (Self-Counsel Press), and The CMA Guide to Email Marketing (CMA). Another of my books, The Wealthy Freelancer (Penguin/Alpha), won the “Best Business Book” award from

When not teaching, training and generally obsessing about helping my clients and audiences “get smart” with their copywriting, I enjoy spending time with my wife and daughter. I’m also an avid skier and cyclist, which means he’s bored silly in the spring and fall!

More information about Steve

Awards, Testimonials and Other Kudos

Steve’s copywriting services


An Excellent Copywriting Teacher

Steve is an excellent teacher. His style is concise, relaxed and interesting. I gained a great deal from his teachings and his books. And I left with real hands-on experience through the work that was assigned. Steve is a true expert in his field. Any copywriter could benefit from his suggestions. JoAnn Attison

Worshop Participant

Fastastic Training Materials and Webinars

Thank you for taking the time out of your busy schedule to coach me yesterday. Your insights and advice were extremely helpful, and truthfully, I had an extra bounce in my step after our conversation! As I mentioned yesterday, your training materials and wedinars are fantastic.

Sonya Jones

Training and Coaching Client

Imaginative Yet Succinct Marketing Copy

Many thanks for the writing work you’ve carried out for Exclusive Communications on a variety of projects. You have a knack for honing in quickly on detail and then responding with imaginative yet succinct copy, all against tight deadlines. That you consistently come trhough means we will continue to work with you in the future.

Peter Jenning

President, Exclusive Communications