Books & Courses

The Everything Guide to Writing Copy

everything2If you’re looking for a copywriting guide that covers all the basics, and then some, this is it.

This book walks you step-by-step through the process of writing sales letters, websites, emails, ads, landing pages, press releases, white papers and other marketing communications that sizzle and sell. At more than 350 pages it’s meaty and filled with real-world examples. For example, say you want to write an email campaign for your business. Just turn to that section in the book and you’ll find numerous examples, instruction, practical tips and ideas.

Originally published in 2008, this book is considered a bit of a classic today. And it still holds a 4 1/2 star average in online reviews. Alas The Everything Guide To Writing Copy no longer available in print format (unless you buy used) but you can still get it as a Kindle.

Click here to order from Amazon.


The Wealthy Freelancer

wealthyFreelancer2Whether you call yourself a freelancer, consultant, or solo professional, this book will show you how to get the clients, income and lifestyle you want – so you can put more money in the bank, enjoy more time with your family, and do what you truly love.

Since its publication in 2010, this book has become a must-read in the freelancing community. It’s NOT a guide to the basics. Instead, it helps you build on the foundation of what you’ve already done as a freelancer, with 12 insightful lessons designed to take your business to the next level of success.

The Wealthy Freelancer was a long-time Amazon Business Bestseller and won a lot of accolades over the years, including a nod from SmallBizTreads.com as one of its “Best Small Business Books of 2010”.

If you’re a freelancer, and want a great lifestyle in addition to a solid income, this book will show you the way.

Click here to order from Amazon.


Online Course: Secrets of Writing High-Performance Business-to-Business Copy

Secrets of Writing High-Performance Business-to-Business CopyThere is a high demand for good business-to-business (B2B) copywriters. If you can write effective websites, emails, case studies, sell sheets, white papers, blog posts and other marketing content for B2B companies, you can do very well. This course teaches you how.

This is a home-study course in it’s truest form. It comes with audio recordings of all the lessons, a thick workbook, and literally dozens of tip sheets, examples, videos, bonus materials and more.

I’m proud to say, this has become the bestselling course of its kind — by far. If you do any copywriting or content writing work for business-to-business companies, as a freelancer or staff writer, this course is a must.

It’s publish by American Writers & Artists Inc. You can order it from there website here here.


Online Course: How to Write White Papers That Command Top Fees

White paper guideWhite papers, and their close cousins, special reports and ebooks, are among the most important content produced by business-to-business companies. A great white paper can help a company generate leads, accelerate sales, and position themselves as thought-leaders in the industry.

In this online course, I (along with my co-instructor, Ed Gandia) teach you step-by-step how to plan, research and write a great white paper.

The course is comprised of audio tutorials that you can listen to anywhere, along with detailed summaries of each lesson and numerous check lists, examples and other bonuses.

If you write white papers as a freelancer or staff writer, or want to, this course will give you insights that will make the process easier.

It published by American Writers & Artists Inc. You can order it here.

 

Powerful White Papers and Direct Marketing Copy

Steve was instrumental in creating a number of powerful white papers and direct marketing copy. Easy to work with, tends to get things right the first time, creative ideas. Highly recommended.

Mark Organ

CEO, Influitive

Excellent Copywriting Presentation

Thanks for your excellent presentation at the no-hype copywriting summit! Definitely well received.

Marcia Yudkin

author of Persuading On Paper and many other books

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