If you want to learn how to write persuasive marketing copy – quickly and easily – you’ve come to the right place

Hi. I’m Steve Slaunwhite. You may know me from my award-winning books and popular workshops on marketing and copywriting. One of my passions is helping good writers become great copywriters.

In fact, that’s what this site is all about!

But enough about me. I’d like to learn more about you. Are you a marketing manager looking to build your strategic writing skills? A freelance copywriter eager to attract more clients? A small business owner who wants to learn how to craft effective copy for your own offerings?

You’ll find a range of training programs here that will help.

One thing I’ve learned in my 15 years as a copywriting expert is that writing copy doesn’t have to be difficult. You just need to know the simple basics and use the right tools and formulas.

Building a thriving freelance copywriting business doesn’t need to be tough either. With the right training and plan, you can do very well.

May I show you how?

To get started, I encourage you to request the FREE workbooks I’m offering. (See the sign-up box on the right.)

And if you have any questions about the books, training programs and coaching offered on this site, feel free to contact me.

I’m looking forward to helping you master the art and business of copywriting!

Steve Slaunwhite

Recent Articles and Training Videos by Steve

1. Five Keys to Painless Prospecting

Let’s face it. No one likes to cold call, warm call, or do any type of prospecting. Even if you don’t use the phone and, instead, reach out to new potential clients via email, the process can be intimidating.

But sometimes you just have to do it. Especially when you need to land some new clients fairly quickly.

The good news is, there are ways to make prospecting calls – or send prospecting emails – that are easy-to-do and get very good results. READ MORE →

2. How to Write a Better Headline

As you’re probably aware, headlines are really, really important.

Using good headlines in your emails, web pages and other marketing materials can help boost your marketing results – while using poor headlines can have the opposite effect.

So how do you write a good headline? Well, there are lots of techniques. But the best technique also happens to be the simplest – and in this three-minute video, I’ll show you exactly how to do it.

3. How to Raise Your Prices (Without Losing the Client.)

A coaching client recently asked me to help him increase his prices – ideally, without losing any of his current clients. During the past couple of weeks, I received about half a dozen requests from readers seeking similar advice. Obviously, this is a high-interest topic. Must be that time of year!

Raising your prices with prospective new clients is fairly easy. You just do it. In most cases, they won’t be aware that you used to charge less.

But increasing your prices with a current client is a bit more tricky. You want – and probably deserve – to earn more for your services. Yet, you don’t want the client to balk and start looking somewhere else. READ MORE →